Ukuthuthukiswa Kwezobuchwepheshe kanye Nokwanda Kwemakethe, Izinkampani ZaseShayina Zisheshisa Ukunyuka

Ukuthuthukiswa Kwezobuchwepheshe kanye Nokwanda Kwemakethe, Izinkampani ZaseShayina Zisheshisa Ukunyuka

Iqhutshwa isidingo esinamandla semishini kagesi yabathengi, eyezimoto, neyezokwelapha, imboni yomhlaba wonke ye-OLED (Organic Light-Emitting Diode) ibhekene negagasi elisha lokukhula. Ngokuthuthuka okuqhubekayo kwezobuchwepheshe kanye nezimo zohlelo lokusebenza ezikhulayo, imakethe ibonisa amandla amakhulu kuyilapho ibhekene nezinselele ezifana nezindleko nempilo yokuphila. Nazi izinto ezibalulekile ezakha imboni ye-OLED yamanje.

1. Usayizi Wemakethe: Ukukhula Kwesidingo Esiqhumayo, Abakhiqizi BaseShayina Bazuza Ukwabelana

Ngokombiko wakamuva ovela enkampanini yocwaningo lwemakethe i-Omdia, ukuthunyelwa kwamaphaneli e-OLED emhlabeni wonke kulindeleke ukuthi kufinyelele kumayunithi ayizigidi ezingama-980 ngo-2023, okuwukukhula konyaka nonyaka ngo-18%, nosayizi wemakethe odlula ama-dollar ayizigidi eziyizinkulungwane ezingama-50. Ama-Smartphones ahlala ewuhlelo lokusebenza olukhulu kakhulu, abalelwa cishe ku-70% wemakethe, kodwa izibonisi zezimoto, izinto ezigqokwayo, namaphaneli e-TV akhula kakhulu.

Ngokuphawulekayo, izinkampani zaseShayina zephula ngokushesha ukubusa kwamafemu aseNingizimu Korea. I-BOE ne-CSOT zinciphise kakhulu izindleko zokukhiqiza ngokutshala imali emigqeni yokukhiqiza ye-Gen 8.6 OLED. Engxenyeni yokuqala ka-2023, amaphaneli e-OLED yaseShayina abala u-25% wesabelo semakethe yomhlaba wonke, sisuka ku-15% ngo-2020, kuyilapho isabelo esihlanganisiwe se-Samsung Display ne-LG Display sehle safinyelela ku-65%.

2. Ukuqamba Okusha Kwezobuchwepheshe: Ama-OLED Aguquguqukayo futhi Asobala Athatha Isiteji Sesikhungo, Izinselele Zesikhathi Sokuphila Kuyaxazululwa

Ukuduma kwama-smartphones asongekayo avela ku-Samsung, Huawei, ne-OPPO kuqhubekisele phambili intuthuko kubuchwepheshe be-OLED obuguquguqukayo. Ngo-Q3 2023, umkhiqizi waseShayina i-Visionox wethula isisombululo sesikrini esivumelana nezimo “esingenamthungo”, esifinyelela ubude besikhathi sokuphila kwemijikelezo engaphezu kwesigidi esi-1, eqhudelana namamodeli aphambili akwa-Samsung.I-LG Display isanda kwethula i-OLED TV yokuqala yomhlaba wonke ebonisa ngale engu-77 inch enokukhanya okungama-40%, eqondise ezibukweni zezentengiselwano nezimakethe zezitolo ezisezingeni eliphezulu. I-BOE iphinde yasebenzisa ubuchwepheshe be-OLED obusobala kumafasitela angaphansi komhlaba, okuvumela ukuxhumana kolwazi okunamandla.Ukuze kubhekwane nodaba oludala “lokushiswa,” inkampani yase-US i-UDC isungule isizukulwane esisha sezinto eziluhlaza ze-phosphorescent, ethi inweba isikhathi sokuphila kwesikrini sibe ngamahora angaphezu kuka-100,000. I-JOLED yaseJapan yethule ubuchwepheshe obuphrintiwe be-OLED, yehlisa ukusetshenziswa kwamandla ngo-30%.

3. Izimo Zohlelo Lokusebenza: Ukunwetshwa Okuhlukahlukene kusuka ku-Consumer Electronics kuya kumkhakha Wezimoto kanye Nezokwelapha

I-Mercedes-Benz ne-BYD zisebenzisa ama-OLED amalambu angemuva anobubanzi obugcwele, amadeshibhodi agobile, nama-AR-HUDs (Izibonisi Ze-Augmented Reality Head-Up). Ukugqama okuphezulu kwe-OLED nokuguquguquka kusiza ekudaleni ukuzizwisa “kwe-smart cockpit”.U-Sony wethule iziqaphi zokuhlinza ze-OLED, esebenzisa umbala wazo onembile ukuze ube indinganiso yemishini yokuhlinza ehlasela kancane.I-Apple ihlela ukusebenzisa ubuchwepheshe be-tandem be-OLED ku-2024 iPad Pro, ithole ukukhanya okuphezulu nokusebenzisa amandla okuphansi.

4. Izinselele Nokukhathazeka: Izindleko, Uchungechunge Lokuhlinzeka, kanye Nezingcindezi Zemvelo

Ngaphandle kombono othembisayo, imboni ye-OLED ibhekene nezinselelo eziningi:
Amazinga esivuno aphansi amaphaneli e-OLED anosayizi omkhulu agcina amanani e-TV ephezulu. Ukuncintisana phakathi kwe-Samsung's QD-OLED nobuchwepheshe be-LG's WOLED nakho kubangela ubungozi bokutshala imali kubakhiqizi.
Izinto ezibalulekile ze-OLED, njengezendlalelo ezikhipha ukukhanya eziphilayo kanye nezinamatheliso ezihlanganisa ifilimu elincanyana, zisabuswa yizinkampani zase-US, Japanese, kanye neSouth Korea. Abakhiqizi baseShayina badinga ukusheshisa ezinye izindlela zasekhaya.
Ukusetshenziswa kwezinsimbi ezingavamile kanye nezincibilikisi eziphilayo ekukhiqizeni kuye kwadonsela ukunaka emaqenjini emvelo. I-EU ihlela ukufaka ama-OLED “Kumthethonqubo Omusha Webhethri,” odinga ukudalulwa kwezinyathelo ezigcwele zekhabhoni yomjikelezo wempilo.

5. I-Future Outlook: Ukuncintisana Okuqinisiwe okuvela ku-MicroLED, Izimakethe Ezisafufusa Njengezinjini Zokukhula

Imboni ye-OLED isuke 'esigabeni sokuqinisekisa ubuchwepheshe' yaya 'kwisigaba sesikali sezentengiso,'” kusho u-David Hsieh, Umhlaziyi Omkhulu ku-DisplaySearch. Njengoba i-global supply chain ijula ​​ekuhlanganisweni kwayo, le nguquko ebonakalayo eholwa ama-OLED ibumba kabusha buthule indawo yokuncintisana yemboni yokubonisa.